Gurleens- A conscious Ayurvedic Cosmetics brand
The Ayurvedic market is expanding. The need for products that are not only environmentally conscious, but also natural is at all time high. Realising the absence of Ayurvedic players in the cosmetic world is what prompted Mr Surjeet Singh to launch the Gurleen brand. The Gurleen brand comes under the banner of Liana Health Care Pvt Ltd., of which Mr Surjeet is the founder. Armed with more than 25 years of experience in Ayurvedic medicine, it was in the year 2011 that he decided to launch Liana. Having been in the market for ten years now, he says that Ayurvedic products should be a household name.
The rich knowledge of India in terms of Ayurveda needs to reach a much wider audience. With traditions ranging thousands of years, Ayurveda is a part of our history. In an attempt to make this Ayurvedic knowledge a part of mainstream cosmetics, the new brand Gurleen has been launched. Hence, the recently launched Gurleen is a brand under Liana that specialises in Herbal or Ayurvedic cosmetic products. Mr Surjeet believes in innovations and thinking beyond the obvious.
Tulsi Amrit the most selling product of the company is a unique celebration of healthy living. The company was a pioneer in producing this in liquid form. Tulsi as we all know is an immunity booster, antibacterial and antiviral. Traditionally, it has been a part of every Indian household. Dr. Surjeet says, “we have tried to make the benefits of tulsi available by selling it in a liquid form, which is our USP.”
PanchMagaz oil, the showstopper product under Gurleen is a unique blend of oils. It is hundred percent natural oil with no chemicals and purely organic. With low molecular weight that allows easy penetration through skin, the oil helps in rejuvenating the skin with lustre and moisture. A longer retention time allows the oil to have a longer impact. The benefits range from anti hair fall, hair straitening to prevention of hair greying. The product has no mineral oil, no paraben and no preservation. Therefore, making it a perfect buy for your health needs. The product is easily available online.
With a vision to expand into the beauty segment, the next range of products under Gurleen will be of natural gels. Neem Gel, Rose Gel, Turmeric Gel , Mulethi gel and more will follow.
More than the products in the pipeline, it is the vision that needs to be celebrated. Dr. Surjeet says that “this is just the start”. More products that celebrate healthy living in an innovative form are to follow. The goal is to reach customers who really benefit from the products in the most healthy and holistic way.